The digital age is both a scary and amazing time. Gone are the days of offices full of business cards, letters and filing cabinets. We now live in a world where every convenience is at our finger tips. But, for some business owners, this can be an intimidating time. Trying to keep up to date with all the latest online systems, buzzwords and ideas can be challenging. Especially if you’re trying to run a successful business at the same time.
To stay on top of the game, follow these 5 tips and start embracing the digital age.
Make Use of Social Media
Did you know that 1.8 billion people in the world are active users on Facebook? That’s over a quarter of the world’s population. Never before have businesses had access to such a captive audience, all in one remote place. Stay ahead of your competitors and get your business on social media now. Whether you decide to make use of Facebook’s paid business solutions or just use the network to increase your online presence, you’re sure to notice the dividends of making use of the world’s top social network.
Create Amazing Content
You only have one chance to make a first impression and, in most cases, the internet will be the first place that potential customers will come into contact with your business. Ensure that you have amazing content on your website and social media pages to make that first impression a great one and convert those site visits into profit.
Use Interactive Marketing Campaigns to Build Engagement
Wow your consumers and ensure that they don’t forget your business by making use of creative, interactive digital marketing campaigns. Take a leaf out of companies like Nike’s books, and ask your fans to spread the word about your business through fun online photo challenges or competitions. This is the new future of digital marketing.
Switch to Mobile
Ensure that your website is optimized for easy mobile viewing. Mobile traffic is now the biggest traffic source on the net. Not just that, but Google now favors websites that are fully optimized for mobile viewing. Making the simple switch to mobile optimization will give you more chance of appearing on potential customer’s search engines. From a user’s point of view, it also makes your site easier to navigate, meaning potential customers are more likely to stick around and convert their visits into sales.
Hire a Virtual Assistant
To avoid wasting precious time on mindless online tasks, why not outsource some of your most tedious workload to a virtual assistant. Having a virtual assistant is a great way to save money on having an extra helping hand in your business. It’s a widely known fact that employees cost much more than just their salary- having a remote worker enables you to cut these costs and keep on top of the jobs that don’t physically need to be done in your office. Most virtual assistants are highly competent in social media marketing and can be a particularly valuable asset in this field.
The digital age is constantly changing and evolving. However, start small and begin by applying these 5 simple tips to your current business practice and enjoy the benefits of this new business revolution.