Why is There So Much Stigma About SEO Compared to Other Marketing

Okay. Learning (and implementing SEO) isn’t a walk in the park. Even more depressing is the fact that SEO trends keep changing. In fact, tactics that worked two years ago may not give you results today. Still, for your business to thrive, you have to know a thing or two about the best SEO practices. Of course, you have to drive enough organic traffic to your website to make any meaningful gains with your marketing efforts.

But, why is optimizing sites and content so traumatizing for many businesses and brands? Well, here’s why:

It Isn’t a Magic Potion

Sure, SEO is an essential component of your marketing campaign, but if you think it’s the magic formula that’ll take your brand to the next level, you’ll be frustrated. The number one mistake that most new businesses make it is to invest heavily in SEO, only to get disappointed by the lack of results. The effect is that most don’t stick to their SEO campaign for the long haul.

The point is, there’s always the fear that you might spend a lot of time and money on SEO and fail to get the outcome you were hoping for. On the flip side, however, if you do it right, SEO is an invaluable marketing channel for your business.

Many Think “It’s Too Complicated”

Almost everyone who’s getting started with SEO thinks that it’s a technical process done by computer nerds or web developers. They feel that they don’t have what it takes to implement a successful SEO-based marketing campaign. On the contrary, however, virtually anyone can hack the elements of SEO.

If you’re a beginner, commit one or two hours every day to learn and implement SEO basics. Plus, you can always opt to hire a reputable SEO agency to help you with the technical aspects.

Google Penalties

If you’re learning the ropes of SEO, there’s every probability that Google can slap you with a penalty. Sure, there are many reasons you site can get penalized, but the risk is higher if you don’t know what you’re doing. Your safest bet is to read foolproof methods to rank on SERPS without “pissing off” Google. Again, it makes perfect sense to use an agency as long as they have a good reputation and experience.

Low Conversion Rate

Ranking your site is one thing but turning your visitors into REAL buyers is entirely different. The problem lies in poor keyword research or content that’s not persuasive enough to compel people visiting your site to take action. So, make sure that your keyword research is on point and most importantly create content that’ll give you the conversion you want.

As stated, SEO, done right, not only translates to better rankings but also better user experience. It might be a complicated process, but SEO leads have a higher close rate in comparison to outbound leads (and that’s good for business). So, go out there, learn the best SEO practices and implement them on your website. In other words, conquer SEO; don’t be stigmatized about it. And remember, it takes time to see results, being patient is a must!

What are the best premium coffee spots to frequent for avid coffee

We all become addicted to coffee over the years, and oh boy is one of the greatest
things over the world, we all know that coffee came in a lot of variety, flavor
and more even if you don’t really like it that much, you for sure will know
something about it.

However, they are some people that really love coffee, and those are the ones who become connoisseurs, and what exactly is a connoisseurs? Well, is simple words is someone who really enjoys coffee and know a lot about it, consistency, flavor, temperature, the grains, everything. So is a really well coffee informed person.

And those kind of people really enjoy good coffee spots, today we are talking about some you can find in NYC, so if you love coffee and live near by some of this places you are really lucky, these places are amazing!

Latte Art

Located in FiDi, this tiny coffee shop offers a lot more than it looks like, you will find you ordering one of the best latte arts, in this place you could have and a lot more, you will be taking it to the next level, you can have it your coffee decorated with whatever you want, and also enjoy a lot of delicious treats on the way too, like Latin ones such amazing alfajors, this is the best cookie you will have in your life.

Coffee project new York

This place is well know for his deconstructed latte, so if you are a coffee connoisseurs you will love this place, here you have the opportunity to taste each part of the latte you just ordered, also you need to have in mind going to this place is going to take a lot, so you can go in a rush, that will help you to enjoy every single flavor that is involved into coffee making, also this place have an amazing signature coffee called the nitro coffee, which is basically coffee infused onto liquid nitrogen, which make sit into a creamy consistence.

Joe coffee

Fresh roasted beans, who doesn’t love that? And more if they are handcrafted and made just once you ordered your coffee, also you can have the option to include a delicious dough-nut plant onto the coffee, that will made it even more delicious and for sure you will want to came back a few more times to this place.

Happy bones

New Zealand have one of the best coffee making techniques all over the world, but maybe it could be a little pricey travel all the way there just to taste a good cup of coffee, however that can be easily solved thanks to this place, a really calm, easy going and minimalistic place to enjoy a good cup of coffee forgetting about the busy urban life, strong coffee for strong people is made here, this place could be a little small, so you are lucky if you are able to grab one of their tables.

Amazing places don’t you think? If you are a coffee lover for sure will be enjoying it and will have the best time of your life relaxing and enjoying a good cup of coffee on them, they are really worth it!

Gartner’s main key innovation patterns for 2018

Some of the Gartner’s main key innovation patterns for 2018, tie into the Intelligent Digital Mesh. The savvy advanced work is an establishment for future computerized business and biological systems,” said David Cearley, VP and Gartner Fellow. “IT pioneers must factor these innovation patterns into their advancement procedures or hazard losing ground to those that do.”

5 Current Tech Innovations in 2018 That Are Making Life Better include

1. AI Foundation

Making frameworks that learn, adjust and possibly act self-sufficiently will be a noteworthy battleground for innovation sellers through no less than 2020. The capacity to utilize AI to upgrade basic leadership, reevaluate plans of action and biological communities, and change the client experience will drive the result of computerized activities through 2025.

“AI strategies are developing quickly and associations should put essentially in abilities, procedures, and instruments to effectively abuse these methods and assemble AI-upgraded frameworks,” said Mr. Cearley. “Venture territories can incorporate information arrangement, coordination, calculation and preparing technique choice, and model creation. Numerous voting public including information researchers, designers, and business process proprietors should cooperate.”

2. Shrewd Apps and Analytics

Throughout the following couple of years, for all intents and purposes each application, application, and administration will fuse some level of AI. Some of these applications will be clear smart applications that couldn’t exist without AI and machine learning. Others will be inconspicuous clients of AI that give insight in the background. Shrewd applications make another savvy go-between layer amongst individuals and frameworks and can possibly change the idea of work and the structure of the work environment.

“Investigate wise applications as a method for increasing human activity and not just as a method for supplanting individuals,” said Mr. Cearley. “Expanded investigation is an especially key developing zone which utilizes machine figuring out how to mechanize information arrangement, knowledge disclosure and understanding sharing for a wide scope of business clients, operational specialists and national information researchers.”

AI has turned into the following significant battleground in an extensive variety of programming and administration markets, including parts of big business asset arranging (ERP). Bundled programming and specialist organizations should layout how they’ll be utilizing AI to include business esteem in new forms as cutting-edge investigation, keen procedures and propelled client encounters.

3. Shrewd Things

Shrewd things are physical things that go past the execution of unbending programming models to abuse AI to convey propelled practices and associate all the more normally with their environment and with individuals. AI is driving advances for new keen things, (for example, independent vehicles, robots, and rambles) and conveying upgraded capacity to many existing things, (for example, Internet of Things [IoT] associated buyer and modern frameworks).

“Presently, the utilization of independent vehicles in controlled settings (for instance, in cultivating and mining) is a quickly developing region of clever things. We are probably going to see cases of self-governing vehicles on constrained, very much characterized and controlled roadways by 2022, yet broad utilization of self-governing autos will probably require a man in the driver’s seat in the event that the innovation ought to suddenly fall flat,” said Mr. Cearley. “For in any event the following five years, we expect that semiautonomous situations requiring a driver will overwhelm. Amid this time, makers will test the innovation all the more thoroughly, and the nontechnology issues, for example, directions, lawful issues, and social acknowledgment will be tended to.”

4. Advanced Twin

An advanced twin alludes to the computerized portrayal of a genuine element or framework. Computerized twins with regards to IoT ventures is especially encouraging throughout the following three to five years and is driving the enthusiasm for advanced twins today. Very much planned advanced twins of benefits can possibly fundamentally enhance undertaking basic leadership. These advanced twins are connected to their true partners and are utilized to comprehend the condition of the thing or framework, react to changes, enhance operations and include esteem. Associations will execute advanced twins basically at to start with, at that point develop them after some time, enhancing their capacity to gather and imagine the correct information, apply the privilege examination and runs, and react viably to business targets.

“After some time, computerized portrayals of essentially every part of our reality will be associated powerfully with their true partner and with each other and injected with AI-based abilities to empower propelled recreation, operation, and investigation,” said Mr. Cearley. “City organizers, computerized advertisers, medicinal services experts and modern organizers will all profit by this long haul move to the incorporated advanced twin world.”

5. Cloud to the Edge

Edge registering depicts a figuring topology in which data handling, and substance accumulation and conveyance, are set nearer to the wellsprings of this data. Network and inactivity challenges, transfer speed imperatives and more noteworthy usefulness implanted at the edge favors circulated models. Ventures should start utilizing edge configuration designs in their foundation models — especially for those with critical IoT components.

While many view cloud and edge as contending approaches, the cloud is a style of processing where flexibly versatile innovation abilities are conveyed as an administration and do not characteristically command a unified model.

“At the point when utilized as reciprocal ideas, the cloud can be the style of figuring used to make an administration situated model and a concentrated control and coordination structure with the edge being utilized as a conveyance style considering detached or dispersed process execution of parts of the cloud benefit,” said Mr. Cearley.

3 Cool Gadgets Coming out in 2018

As technology advances every day, our lives become easier and our world becomes smaller. Along with the advancements come great innovations that change our lives in a big way. For the tech geeks, here are some fabulous technological gadgets you can expect in 2018.

1. Samsung Galaxy X

Samsung is all set to launch its Samsung Galaxy X Foldable Phone in 2018. It is rumored to be the most radical smart phone yet by Forbes. The phone has passed Bluetooth and radio certification. It combines technological advancement with the Iris recognition, OLED, a glass back, smart wired and wireless charging in one gadget.

Samsung Galaxy X is a foldable phone that can easily fold by half while not in use and it’s the first of its kind until now. It has an 18 MP main snapper and its rear and an 8 MP front-facing selfie shooter.

The display is 5.0 inches 1080*1920 pixels with a Quad Core Processor and a non removable Li-lon 4000 mAh battery. 6 GB RAM Qualcomm Snapdragon 830 MSM8998 processor paired with and 128 GB native storage capacity is also featured in this phone.
The launch is set before the S9 and the Apple IOs and as expected, we should see severe competition as a result of the built in features.

2. Android Wear 2.0 Watch

Android Wear 2.0 watch by Google is set to arrive on the Asus Zenwatch 3. It brings together Google Assistant, standalone apps, support for third party complications and welcome design tweaks so the user can customise the features for their own benefits.

The Google Assistant responding to ‘OK Google’ is included in the watch. It is also built to perform functions such as booking reservations, giving weather updates as well as working in conjunction with smart home devices that can be controlled hands free.

Addition of two interactive drawers has been made to the material design. The features include personalised watch faces, an on-watch version of the Google Play store and easy means of replying to messages.

The developers are working on music and fitness to be included in the watch. It can operate in English and German but other languages may be available soon. Notifications appear in small icons on the watch.
Addition of Complications in the Android Wear 2.0 is made and will always be on display from which you can get updates at a glance from your apps.

3. HTC Vive 2 VR Headset

A follow up to HTC’s existing headset, the HTC Vive2 VR headset also known as the ‘Oasis’ is about to be launched and even though the release date is not decided yet, it is speculated that the cost will be cheaper than the first one. New prototype controllers are believed to be part and parcel of the controllers in the Vive 2 and they feature a strap attaching the controllers to the wrist. You can let go off the grips and the controllers stimulate the effect of ‘dropping’ a virtual object

The controllers are said to have 21 censors. An audio strap was recently announced by HTC and this strap may add some headphones to the headset’s strap. HTC is assumed to have gone wireless with this headset. The Lighthouses are also rumored to be going through a redesign.

How has Apple Fared post Steve Jobs?

After the passing of the legend Mr. Steve Jobs, everyone thought that might be the end of the Apple Inc. But it is almost five years and the company still holds its glamour and fame. Here is a quick over view on how Apple is performing after the Steve Jobs.

There is no way of denial that Mr. Jobs has created a benchmark and took the company to an incredible height in the world. Without Jobs, the Apple couldn’t get the fame it has now. Here, at a glance, we’ll differentiate the diverse products launched under two leaders of Apple from two different eras, Mr. Jobs and Mr. Tim Cook.

The Jobs Era:

In the guidance of Mr. Jobs, the first computer with a mouse and graphical interface named ‘Mackintosh’ was launched. Before that, the launch of Apple II was also successful.

Then, the time was for iMac. iMac proved that the computer need not to be in a big box. Also, the world get introduced with revolutionary iPod, Macbook Pro, MacBook Air, iPad, iPod and the all time best iPhone which is enough to dumbstruck the humanity with its year’s ahead of technologies. All of these came holding the hands of Steve Jobs.

Steve jobs always think years ahead of the time and thus, Apple was capable of making the devices and innovative electronics that the rest of the world can’t even imagine. From the releases mentioned above, Apple launched its first laptop when the world is yet to experience the PC properly. Likewise, Apple launched its first iPhone when most of the people are yet to hold a mobile phone in their hands. So, the concept, the innovation, the technology of light years ahead was surely the asset of the Mr. Job’s era. The Apple fans surely miss that.

But now it’s almost 5 years gone when Apple is running on its own way without the guidance of Mr. Jobs. Mr. Tim Cook is now the sailor of the ship called Apple Inc. Here is what we got under his reign.

Tim Cook Era:

This is the first time when Apple has gone for a bigger display for its iPhone with the changed mentality of the fans. iPhone 6 launched with a 4.7” display while iPhone 6 Plus has launched with even bigger, 5.5” display. The iPads have changed its size from smaller to bigger and smaller again with times. Apple also converted its MacBook Air into Macbook in the year 2015. The Macbook Pro models have become smarter, too.

Regarding the technological changes, Apple has incorporated some very innovative technologies in their devices in iPad, iPhone etc like USB type – C, force touch display on iPhone 6s and later, pressure sensitive touch pad on Macbook, Macbook Pro 2016 and later. Also, Apple TV, Apple Watch has been launched to larger the categories even further.

These extraordinary and modern innovations have taken Apple years ahead of its competitors. But, Steve Jobs had the skill to convince people with the new innovations Apple created. This is where Apple is lacking day by day at this time. This is assumed that Apple is in safe hand with Mr. Cook but he needs to think something new and inspiring ahead from the time to compete with the market and other competitors. This is where Mr. Jobs was an advantage for Apple. At this time, as per the rumors, Apple is going to bring back the legacy of Mr. Jobs for their iPhone 8 launch. Let’s hope, Apple will break all the records, again!

Four Cool Apps Only Available on iMac You Should Know About

I am a dyed in the wool Windows Seven user. However, it has been my experience that in many ways, Apple and its’ iMac user interface and the many apps that are available are superior to many Microsoft products. I am going to review some of the apps in this article for people that use iMac for their technology needs.

Monolingual: With this app, and because most computers and other devices have the ability to be multi-lingual and therefore hog space, this app will free up memory and speed up the computer because these languages will no longer be available. Monolingual is free from the app store and will automatically update itself. All you need do is download it and start removing languages that you won’t use.

When you have a project due and space is being wasted and squandered by useless programs, like a language bank, an app like Monolingual will clear up space and ultimately save time. The requirements of this app are an Intel based make and an operating system of Sierra only available from Apple.

Cinch: One of the most annoying aspects of Windows is not having the ability to split the screen, so if you are into doing more than one task at a time, Cinch is the way to acquire this ability. A pro version of this app is available from Vimeo for seven dollars. My ex-wife uses a Mac for her work because the graphics are superior to Windows and I know between the text and photos, this program speeds up her ability to complete the work and meet deadlines.

The requirements of this app are like Monolingual, an Intel based Mac and OS X 10.6.6.

Adium: Between my wife and me, we have three email addresses and I also use Skype for business. Unfortunately, there is no app for Windows that will combine all three email addresses and Skype. For iMac only, Adium is an app that combines email and chat interfaces so you could be conducting business with Skype and at the same time communicate with your friends and family. Adium is supported by the older versions of Mac OS 10.2 all the way up to OS 10.7.5. Please note that Adium will not work with Face Chat.

F.Lux: Because I am online all day working, my eyes tire easily and for iMac only they have addressed the issue of tired eyes. The really cool thing about this app is that once you have put in your zip code, the computers’ back ground lighting will adjust based on the time of day it is. The system requirements to use F.Lux are a sixty-four bit Intel processor and OS X version 10.7 or later.

With all of these apps, even though your system may have all the required software needed to run them, some of the apps may very well prove to have compatibility issues. Some of the newer apps can actually interfere with other apps you may have and are using. Some times the free apps are loaded with ads, so if the costs for an app without the ads are not prohibitive, I would recommend paying a little more for them.

What is the best way for a regular computer user to stop hackers?

In today’s world, the highest security risk is at your own home. The devices in your hand, your own computers are very much prone to unauthorized access by hackers. Your personal data, information, browsing history and passwords, each and everything is accessible if you do not work on your security.

Follow these tips to secure your computer from hackers.

1. Install Firewall

A firewall is a barrier between malicious software and your computer. It acts as a security guard and filters the information flowing on your network. If not built in, you may install it. If it is built in, simply enable it.

2. Update your Windows

Windows updates come with latest softwares to keep your system out of access of hackers. Outdated versions are more prone to malicious attacks. For extra security, enable your Microsoft updates as well so the Office Suite is also updated.

3. Use latest version of Web Browser

Web browser may contain bugs like all other softwares. Hackers capitalize a lot on bugging the browsers. Hence, you need to have the latest version of your browser. Browsers like Google Chrome or Mozilla etc update themselves automatically. But make sure you restart your browser to enable the latest features to work.

4. Avoid Spam emails

Do not open any spam mails ever. They come with a lot of viruses. These are usually caught by the filters of your application. Such Emails appear to be coming from authentic websites and ask you to log in and give some personal details. If you clicked on any of them, your web browser must be able to detect them.

Not only emails, some unsolicited messages may appear on the screen containing some content or document to open.

5. Strong and complex passwords

Keep your passwords strong and complex like upper case, lower case, special characters and also add spaces to them. These become difficult to be cracked.

6. Use trusted websites

Never fall for ads containing free downloads, gifts and incentives unless you are sure. Clicking on such ads is in itself an invitation to hackers and viruses.

7. Install an anti virus software

Antivirus plays a major role in real time protection of your computer. Even if your system does not have any virus, antivirus software is a must. There is a wide range of such softwares available in the Market.

Where any mal content appears, you software will counter it. If it is unable to, it will give you alerts.

Run your anti virus scan every now and then.

8. Do not use open WiFi

Protect your wifi with encrypted passwords. With open networks, it becomes easier for attackers to steal your data. Consider changing your password every month and your equipment every few years.

For securing your system, do not connect to any other open public wifi.

9. Back up and storage of data on cloud

You may loose your data after a virus attack. Do not forget ever to take back up of your data. Nowadays it has become easier to store your data on cloud. You can have a ready back up of your data.

Apple to Release iPhone 8 This Fall

Apple is set to be releasing a new iPhone. This should be iPhone 7s if the conventional naming they have been using is to be followed. However it is expected that this phone will be a major change from the current iPhone 7 hence the name iPhone 8 is more ideal. However it is yet to be confirmed what the name could be. Rumors have it that the name could even be The iPhone’ or iPhone Pro.’ Regardless of the name, major changes are expected and here we look at these.

With this phone being the one that will mark Apple’s 10 years in the industry the smart phone maker can be expected to go all out and make this one of the most equipped phones the face of the earth has ever seen.

The screen is expected to undergo its biggest change yet. Apple wishes to introduce an all-glass front where the entire face will be the display with no home button and all bezels embedded in the display. The front-facing camera and speaker will all be behind the display. According to Ming-Chi Kuo, a respected analyst, the iPhone 8 can be expected to have a curved AMOLED display. This is what has been used in Samsung phones and Apple has ordered many curved OLED panels from Samsung. The two are said to have struck a deal and Apple will receive 100 million OLED screens. These screens offer better color contrast and a more eye-friendly display. As for the home button and bezel functioning, a function area is likely to be introduced like that in MacBook Pro which has virtual keys.

iPhone 8 can be expected to be the same size as the 4.7 inch iPhone 7 but with a display size of the 5.5-inch iPhone 7S. As for the body, iPhone 8 is likely to see the reintroduction of a glass body last used in iPhone 4. According to Catcher Technology, an Apple supplier, the glass will be built around Stainless steel frame. In place of the lightning port, Apple is expected to introduce the USB-C port.

There is not much information out there about the camera except that the standard iPhone 8 will have the single lens and then the dual lens will be seen in iPhone 8 Plus. The Megapixels can be expected to be improved from 12MP. The battery capacity will also be improved though the actual data is yet to be released.

Inside the iPhone 8 is expected to have the 10-nanometer A11 chip (expected to be quad-core) which will be much faster. It is also expected to be able to detect iris, facial features and gestures. Wireless charging may also be supported. It is likely to operate under iOS 11.

When can you expect this phone to be released? It is almost certain that this phone will be released in the fall of 2017. The actual dates are not known but many think that early September will be the date. Well, some of the latest iPhones were released in September in their respective years of release. As for the price be ready to spend more than on the iPhone 7.

Where is the future of smartphones going?

Smartphones have become an integral part of our daily lives, far surpassing the mere need to make and receive phone calls or send text messages, with over half of people accessing the internet doing so from their phones.

How much further can the technology of the Smartphone progress?

Below are 5 possible new directions for the continued evolution of the Smartphone.

1. Augmented Reality

Augmented reality is the ability to enhance our senses, in this case, sight, with the use of computer technology.

For example, with the inbuilt camera on one’s phone, one can point a scene and be able to elicit more information about what one is looking at, e.g. nearby hotels, accommodation or cafés. With the use of GPS (global positioning system) which all Smartphones have, this is a real possibility.

For this to work, however, the standardisation of how locations are recognised needs to be developed further.

2. Is there a Doctor in the House?

Smartphones could easily become a feature in assessing our health. Smartphones and fitness monitors are already capable of monitoring our heart rate and sleep patterns. In the future, however, blood pressure to pulse rate, blood flow velocity, and even the condition of one’s skin can be measured by a Smartphone.

This is achieved by what is known as an “Advanced Laser Speckle Interferometric Sensor” where the phone fires a laser beam at the skin – thus enabling it to track the pulse of the arteries and collate the data.

A Portable Projector?

Developers are looking at the potential for portable technology based on Smartphones. This can be done on the basis of what is already out there (Lenovo Yoga 2, which has a projector feature) andwould make sense for a lot of people – especially those that use PowerPoint who would find having a Windows system with an internal projector very useful.

If a projector lens were slotted at the top of a Smartphone, one could then carry a built-in large screen that could be projected onto a blank wall.

4. Wearable and Flexible Smartphones

If you are like the writer, a great amount of time is spent looking for one’s Smartphone. Suppose we could wear it?

Nokia is currently working on a prototype called “Morph” where the user can wear the phone as a wristwatch and unfold it to use as a normal handset if needed.

Samsung has already patented plans to develop fully flexible phones that will not shatter if dropped – rather will bend – and building curves into phones so they can be flexed around the user’s wrist.

eyeCam is working on a wearable Smartphone that has a projection interface which turns the user’s hand and fingers touchscreen display, controller and 3D mouse.

5. Your Bank in Your Smartphone!

Tanzania and Kenya have the biggest percentage of the world’s mobile money transactions.

For example – in Kenya it is easier to pay for a taxi using a Smartphone and the M-Pesa system, where one can transfer credits to another person’s M-Pesa account.

In the west Google Wallet and Apple enable the user to turn their Smartphone into a credit card.

According to a study done in 2016 by Demandware, Smartphones accounted for 45.1 % of online shopping in the first quarter of the year, and this is project to leapfrog ahead in the coming years.

We are unlikely to see the actual shape of the Smartphone change according to some experts; however the flexibility of use is sure to increase!

5 Tips for Businesses Feeling Overwhelmed by the Digital Age

The digital age is both a scary and amazing time. Gone are the days of offices full of business cards, letters and filing cabinets. We now live in a world where every convenience is at our finger tips. But, for some business owners, this can be an intimidating time. Trying to keep up to date with all the latest online systems, buzzwords and ideas can be challenging. Especially if you’re trying to run a successful business at the same time.

To stay on top of the game, follow these 5 tips and start embracing the digital age.

Make Use of Social Media

Did you know that 1.8 billion people in the world are active users on Facebook? That’s over a quarter of the world’s population. Never before have businesses had access to such a captive audience, all in one remote place. Stay ahead of your competitors and get your business on social media now. Whether you decide to make use of Facebook’s paid business solutions or just use the network to increase your online presence, you’re sure to notice the dividends of making use of the world’s top social network.

Create Amazing Content

You only have one chance to make a first impression and, in most cases, the internet will be the first place that potential customers will come into contact with your business. Ensure that you have amazing content on your website and social media pages to make that first impression a great one and convert those site visits into profit.

Use Interactive Marketing Campaigns to Build Engagement

Wow your consumers and ensure that they don’t forget your business by making use of creative, interactive digital marketing campaigns. Take a leaf out of companies like Nike’s books, and ask your fans to spread the word about your business through fun online photo challenges or competitions. This is the new future of digital marketing.

Switch to Mobile

Ensure that your website is optimized for easy mobile viewing. Mobile traffic is now the biggest traffic source on the net. Not just that, but Google now favors websites that are fully optimized for mobile viewing. Making the simple switch to mobile optimization will give you more chance of appearing on potential customer’s search engines. From a user’s point of view, it also makes your site easier to navigate, meaning potential customers are more likely to stick around and convert their visits into sales.

Hire a Virtual Assistant

To avoid wasting precious time on mindless online tasks, why not outsource some of your most tedious workload to a virtual assistant. Having a virtual assistant is a great way to save money on having an extra helping hand in your business. It’s a widely known fact that employees cost much more than just their salary- having a remote worker enables you to cut these costs and keep on top of the jobs that don’t physically need to be done in your office. Most virtual assistants are highly competent in social media marketing and can be a particularly valuable asset in this field.

The digital age is constantly changing and evolving. However, start small and begin by applying these 5 simple tips to your current business practice and enjoy the benefits of this new business revolution.